Podcast Social Media Management

Great episodes deserve to be seen. We make sure yours are — everywhere your audience is.

The Problem We Solve

Posting edited clips isn't enough to grow your podcast.
Titles, thumbnails, scheduling, and engagement quietly eat your week.
Dealing with massive file sizes during uploads on different platforms is exhausting.
Inconsistent posting across platforms makes it hard to build a recognizable, on-brand presence.

We take your already edited podcast episode + highlights and handle:

Full content calendar

Every post planned, titled, and scheduled — thumbnails and captions included.

Publishing everywhere

Your episode goes live on YouTube, podcast apps, and social — no manual uploads needed.

Channel optimization

Metadata, thumbnails, and SEO tuned so your show gets found, not just posted.

Community + growth

Comments and DMs handled, with episode links sent automatically — turning listeners into super-fans.

We don’t just post. We create.

Shure SM7dB

YouTube Thumbnails

Custom thumbnails for every episode — made to convert, not just decorate.

Shure SM7dB

Instagram Carousels

We turn your best moments into carousels people stop to read.

Shure SM7dB

Instagram Reel Covers

We design reel covers that make your clips impossible to scroll past.

We treat your podcast
like a content engine

Essential

Everything you need to get started.

Enquire now

Podcast platforms setup

Episode show notes

Episode thumbnails

Reel cover images

Captions for social

1 carousel ft. key quote

Publishing all produced content

Monthly performance report

Growth

Get everything included in Essential, plus...

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A/B testing for YouTube thumbnails

5 Instagram Stories per episode

Extra carousel per episode

SEO optimization

Automated “comment trigger” setup to move viewers to full episode or email list

WhatsApp support

Monthly performance report with deeper analysis and recommendations

*Out of scope: new video editing or clip creation. Those fall under our Post-Production services, and can be added separately.

Case Study:
Chef JKP Podcast

Strong guests. A recognized name. But the podcast wasn't reaching new listeners — or turning them into fans.
Our Mandate

Rebuild the podcast’s distribution strategy without relying on paid media. Turn viewers into followers, listeners, and downloads. Position the show as a scalable media property that sponsors want to back.

Our Approach

A platform-first strategy across Instagram, YouTube, and TikTok. Short-form clips built for discovery, not just promotion. SEO-optimized titles and descriptions to capture search intent, with content built to move fast on trends.

The Impact

Comparison from the previous season of the podcast to a new season that we handled.
9x

Increase in Views on Instagram

4x

Increase in New Followers on Instagram

18x

Increase in Views on YouTube

1.4x

Increase in New Subscribers on YouTube

6x

Increase in Views on TikTok

30%

Increase in Engagement on TikTok

Different Clients. Organic Results Only.

Grow. Everywhere.

“Distribution” just gets you listed. Our podcast social media management gets you discovered.

Social Growth

Consistent growth on Instagram and TikTok, optimized weekly based on performance.

Trend-Led Content

Trend-led reels and carousels built to reach new audiences — not just followers.

DM Automation

DM automation and audience capture, so requested episodes get sent instantly.

SEO & Discovery

SEO-first titles, descriptions, and chapters to boost search on Spotify, Apple, and YouTube.

Smart Metadata

Better metadata, keywords, and categories to improve visibility across platforms.

AI Visibility

AI-ready optimization so episodes surface in ChatGPT-style searches and recommendations.

Ready to get started?

Contact our team

Frequently asked questions

Haven't found what you're looking for? We're here to help.

What exactly does Podcast Social Media Management include?

We take your edited episode and highlight clips and handle everything after that: a full content calendar, publishing across every platform, channel optimization, and community management. You focus on recording — we handle the rest.

Do I need to provide already-edited episodes, or do you edit them too?

You'll need to provide your edited episode and highlight clips. New video editing isn't part of this service, but it's available separately through our Episode Edit, Highlights, and Reels packages.

Does this work for branded podcasts, or just independent shows?

Both. We build a distribution strategy that fits your goals, whether you're growing an independent show or using a podcast as part of a bigger brand strategy.

What's the difference between the Essential and Growth packages?

Essential covers platform setup, show notes, thumbnails, captions, one carousel per episode, publishing, and a monthly report. Growth includes everything in Essential, plus thumbnail A/B testing, more Instagram Stories and carousels, SEO optimization, automated comment triggers, WhatsApp support, and deeper reporting.

Can I start on Essential and move to Growth later?

Yes. You can move from Essential to Growth whenever you're ready to scale — just reach out to your account manager to make the switch.

Which platforms do you publish and optimize for?

YouTube, Spotify, Apple Podcasts, Instagram, LinkedIn, and TikTok. We optimize titles, descriptions, and metadata for each one so your episodes are easy to find.

How do you decide what clips, carousels, and posts to create from my episode?

We review each episode for trend-worthy moments, key quotes, and highlights, then match them to formats that perform on each platform — reels, carousels, and stories included.

Will you manage comments and DMs on my accounts?

Yes. We handle community engagement, including automated replies that send requested episodes straight to your audience's DMs.

What do you need from me each month to keep things running smoothly?

Just your edited episode and highlight clips. We handle the titles, thumbnails, captions, scheduling, and publishing from there.

How soon can I expect to see growth in followers or downloads?

It depends on your show, audience, and consistency. In our Chef JKP case study, we saw up to 18x more YouTube views and 9x more Instagram views season over season — most clients see steady growth month over month as content builds momentum.

Do you provide monthly performance reports?

Yes. Every package includes a monthly performance report. Growth clients get a deeper report with more analysis and recommendations.

Is there a minimum commitment period?

Commitment terms are outlined during onboarding, based on what works best for your show. Reach out to discuss options.