Luca Allam

Podcast Growth & Positioning Expert

Former multinational CEO & Host of Luca's Insight Track

Successfully launching, marketing and positioning your podcast is so important. I haved worked in marketing with top CMOs for 20 years and as a CEO of a big media agency, I'm someone who knows the power of effective marketing when done right. A differentiated positioning and clear marketing approach is so important, especially in the cluttered world of podcasting! I truly believe podcasting is the future of media, content and creativity and I can help you to think differently about how to market your show and your brand, with effective positioning and marketing strategies. Within 12 months of launching my online show, and with very little budget, I've created an enviable subscriber base on YouTube (my preffered platform for long form content), successfully got my content licensed on big OTT platforms like OSN and Shahid, and even had a multi-media campaign including OOH locations promoting the show. My approach is to think business and marketing as well as thinking about producing great content. With 50 episodes recorded in the last 12 months, I will help provide you with tangible do's and dont's on how to launch, but more importantly, how to remain differentiated.

Hero fee

$

420

Location

Dubai, UAE

Language

English

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Bio

My professional background is in marketing, media and advertising. My most notable role to date was a regional CEO of top 3 multi-national media agency in MENA which i did for a number of years. As a CEO, I worked with countless marketeers, and managed hundreds of people across the region, delivering business objectives through new business expansion, client retention and a successful differentiated offering. In early 2024, i made a big life decision and stepped out of the corporate safety and into the start up world, as both an advisor, podcaster, public speaker and communication coach - bringing all my experience into passion projects, that when synced together, can create a profitable (and fun!) ecosystem.

My personal background - I grew up in the UK at a young age (boarding school started early) with my parents in Nigeria. I continued my studies in the UK, graduating with a BA and MA in Marketing & Advertising in 2005. I moved to Dubai in 2010, and have been here since. With a wife and 2 beautiful young sons, I decided to set an example to myself and my children - that it is possible to follow your dreams, provided you are ready to work hard for them!

Genre

Society
Politics
News
Pop culture
Comedy
Games
Business
Technology

Expertise

Concept and strategy
Podcast hosting
Storytelling
Growth strategy and execution

Our podcast heros

Dave Hanley

Co-Founder of AdvertiseCast & Former CRO of Libsyn

New

$

360

/60min

Strategy & Monetization Expert

Monetization strategies
Commercial Partnerships & Sponsorships
Go to profile

Seth Silvers

CEO & Lead Strategist of Story On Media

New

$

1800

/60min

Podcast Strategist for Businesses

Concept and strategy
Content Packaging & Market Positioning
Content research and planning
Growth strategy and execution
Monetization strategies
Go to profile

Rob Greenlee

Chair, Podcast Hall of Fame & Co-Founder, Passion Struck Network

New

$

120

/60min

Podcast Strategy & Distribution Expert

Concept and strategy
Studio production
Podcast hosting
Growth strategy and execution
Monetization strategies
Go to profile

Richard FitzGerald

CEO and Founder of Augustus Media

New

$

660

/60min

Podcast Strategy Expert

Growth strategy and execution
Podcast social media presence
Content Packaging & Market Positioning
Platform & Airline Distribution Deals
Content Licensing & Distribution
Go to profile

Max P. Miller

Showrunner, Building One at LinkedIn

New

$

210

/60min

Storytelling and Interviewing Expert

Concept and strategy
Studio production
Podcast hosting
Growth strategy and execution
Post production and editing
Go to profile

Greg Wasserman

Full-Spectrum Podcast Consultant & Head of Relationships, RSS.com

New

$

360

/60min

Podcast Industry Expert

Commercial Partnerships & Sponsorships
Monetization strategies
Growth strategy and execution
Content Packaging & Market Positioning
Concept and strategy
Go to profile

Gordon Firemark

The Podcast Lawyer™ - Creator - Consultant - Entrepreneur

New

$

750

/60min

Podcast Industry Expert

Concept and strategy
Content research and planning
Growth strategy and execution
Go to profile

John Leschinski

Founder Canadian Podcast Awards, Creative Director Leschinski Design

New

$

84

/60min

Visual Identity Expert

Concept and strategy
Content Packaging & Market Positioning
Podcast social media presence
Growth strategy and execution
Go to profile

Vuk Zlatarov

Co-Founder & CEO - Poddster

$

150

/60min

Podcast Strategy Expert

Concept and strategy
Studio production
Podcast hosting
Growth strategy and execution
Monetization strategies
Go to profile

Eiten Zeerban

Broadcast Journalist & Podcast Producer

$

150

/60min

Storytelling & Interviewing Expert

Concept and strategy
Studio production
Podcast hosting
Content research and planning
Scriptwriting
Go to profile

Rana Daoud

Lead Producer at Sowt

$

150

/60min

Podcast Content Expert

Concept and strategy
Studio production
Podcast hosting
Content research and planning
Scriptwriting
Go to profile

Marwan Mohamed

Production Manager at Poddster Studios

$

66

/60min

Podcast Production Expert

Concept and strategy
Studio production
Content research and planning
Storytelling
Go to profile

Dr Sheen Gurrib

Host of Dream, Girl Podcast

$

699

/60min

Podcast Growth Expert

Concept and strategy
Podcast hosting
Content research and planning
Scriptwriting
Storytelling
Go to profile

Adel Saadi

Co-Founder & CEO at Next Broadcast Media

$

360

/60min

Monetization Expert

Concept and strategy
Podcast hosting
Growth strategy and execution
Monetization strategies
Go to profile

Waleed Malik

Host & Producer at CHEKD Podcast

$

324

/60min

Viral Highlights Expert

Concept and strategy
Content research and planning
Scriptwriting
Storytelling
Go to profile

Maha Fattoum

Producer, Presenter & Certified Podcast Trainer

$

150

/60min

Arabic Content Strategy Expert

Concept and strategy
Podcast hosting
Content research and planning
Scriptwriting
Storytelling
Go to profile

Loulou Khazen

Founder Conversations with Loulou

New

$

900

/60min

Podcast Growth Expert

Concept and strategy
Podcast hosting
Content research and planning
Storytelling
Post production and editing
Go to profile

Lama Osman

Coined as the Queen of Podcast in MENA

$

150

/60min

Podcast Industry Expert

Concept and strategy
Podcast hosting
Content research and planning
Growth strategy and execution
Monetization strategies
Go to profile

Ivan Zeljkovic

Co-Founder of Poddster

$

150

/60min

Podcast Storytelling Expert

Concept and strategy
Studio production
Podcast hosting
Storytelling
Post production and editing
Go to profile

Ramsey Tesdell

CEO, Sowt Media

$

150

/60min

Podcast Strategy Expert

Concept and strategy
Growth strategy and execution
Monetization strategies
Go to profile

Lara Varlamova

B2B Partnerships at Poddster, Founder of Vision Voices

$

300

/60min

B2B Podcast Strategy Expert

Concept and strategy
Studio production
Storytelling
Post production and editing
Podcast social media presence
Go to profile

Bashar Najjar

Audio Engineer | Podcast Producer

$

150

/60min

Audio Identity Expert

Storytelling
Post production and editing
Studio production
Go to profile

Frequently asked questions

Haven't found what you're looking for? We're here to help.

What is Poddster and who uses your podcast studios in Dubai?

Poddster is the original and largest podcast studio network in Dubai. We offer fully equipped podcast and video recording studios that you can rent by the hour. Our spaces are used by independent podcasters, content creators, founders, small business owners, entrepreneurs, agencies, and large corporate brands. Every studio is plug-and-play, and every session includes a trained studio operator who handles all the technical work for you.

Where are Poddster’s studios located in Dubai, and is parking available?

We operate 6 studios in Al Barsha, on Sheikh Zayed Road, with paid street parking available all around the building.

The location is easy for guests to find, with Google Maps links sent to you before your session.

What makes Poddster the best choice for first-time podcasters?

Poddster is fully plug-and-play. You just show up. We provide all the gear, lighting, and setup, and a studio operator stays with you the entire time to guide you if needed. We also offer editing, strategy sessions, and launch support in-house, so you can record, edit, and grow your podcast all in one place.

How much does it cost to record at Poddster in Dubai?

A 1-hour recording session starts from AED 400 when bought as a bundle of multiple sessions.

This includes all gear, up to five microphones, three cameras, lighting, a studio operator, and your raw audio and video files.If you purchase a single 1-hour recording session as a standalone, it costs AED 490.

Are your prices visible online, and what’s included in the hourly rate?

Yes. All prices are visible on our website when you click any Book Now button.

For example, a 1-hour recording session starting from AED 400 includes:

  • Full access to the studio
  • All cameras, mics, lighting, and equipment
  • A professional studio operator
  • Raw audio and video files
  • Seating for up to 5 people (depending on the studio)

If you purchase a single 1-hour recording session as a standalone, it costs AED 490.

How fast can I book a studio session, and do I need to call anyone?

You can book any Poddster studio online in under 2 minutes.

Just click Book Now, choose your date and time, select a studio, choose your recording type, add any editing services, and check out. No calls or back-and-forth needed.

Can I cancel or reschedule my podcast recording session?

Yes. You can cancel or reschedule directly from your online dashboard.

Cancellation policy:

  • 100% refund if you cancel 48+ hours before your session.
  • 50% credit if you cancel within 48 hours.
  • No refund or credit if you cancel less than 8 hours before your session.

What is included in a standard recording session at Poddster?

A standard session includes:

  • 1 hour in the studio of your choice
  • 3 cameras, up to 5 mics, lighting, and audio mixer
  • A trained studio operator
  • Setup, monitoring, and support throughout your recording
  • Raw audio and video files
  • Seating for 1–5 people depending on the studio

The price for this base service starts from AED 400 when bought as a multi-session bundle. When bought as a standalone single 1-hour session, this service costs AED 490.

What microphones, cameras, and equipment do you use?

We use professional-grade production equipment:

  • Microphones: Shure SM7dB
  • Cameras: Sony FX3 and Sony FX30 with 85mm, 24-70mm, and 16mm lenses
  • Audio Mixer: RØDE Caster Pro- Live Mixing / Streaming: Blackmagic ATEM switcher

All equipment is included in every booking.

How many people can sit in the studio during a recording?

Capacity varies by studio:

  • Apex: 1–5
  • Nest, Eden, Cove: 1–4
  • Exec, Edge: 1–2

Pricing stays the same regardless of how many people are on set.

Is a studio operator or producer included in every booking?

Yes. A studio operator is included in every recording session at no extra cost.

What does the studio operator do during my session?

Your operator:

  • Prepares the studio and sets up all gear
  • Runs technical checks
  • Monitors cameras, lighting, and audio
  • Adjusts angles and levels during recording
  • Offers on-the-spot guidance if you need help

Their job is to make sure your session runs smoothly.

Do you offer wireless microphones?

Yes. Wireless mics are available on request.

Just mention it in your booking notes.

Can I bring my own branding, props, or products to the session?

Yes. You can bring small props or branded items, and we can place them on the set for you.

If you need a fully custom setup or the inclusion of larger branding assets or props, please contact us first. This may require extra setup time and an additional fee.

Can Poddster support virtual guests, webinars, or remote recordings?

Yes. We support remote guests through Riverside at no extra cost.

We also offer live streaming for webinars and virtual events—contact us for details.

Do you offer “live mixing,” and what does it mean?

Yes. Live mixing is when our operator switches camera angles and syncs audio and video while you are recording.

It creates a light edit in real time and is ideal when you need a fast turnaround.

How do I receive my audio and video files after the recording?

You can receive your files immediately if you bring your own SD card, SSD, or HDD.

If you prefer uploads, we can upload your files to a dedicated Dropbox.

Please note: due to high demand, uploads for recording-only clients may take up to 2 weeks, so bringing your own storage device is highly recommended.

Post-production clients receive edits via Frame.io.

Do you offer podcast editing, and how long does it take?

Yes. Editing is available for AED 550 per episode.

First Episode Turnaround Time:

  • First cut: 5 business days
  • Final cut: 3 business days after feedback

Following Episodes Turnaround Time:

  • First cut: 3–4 business days
  • Final cut: 3 business days

You get 3 revision rounds on your first episode and 2 rounds on the rest.

Can you create episode clips, trailers, or social media content?

Yes. We offer a full range of social edits:

  • Standard Highlights – 3 clips for AED 550
  • Social Package – 2-hour studio session with teleprompter + 12 edited Reels for AED 3,400
  • Single Edited Reel – AED 220

What are your operating hours in Dubai?

10 AM to 10 PM, 7 days per week.

Sessions outside our standard opening hours are available on request with a 20% surcharge and depend on operator availability.

Are the studios sound-treated and suitable for video podcast recording?

Yes. All Poddster studios are professionally sound-treated and designed specifically for high-quality video podcast recording.

Is Poddster easy for guests to find and access?

Yes. Before your session, you’ll receive emails with Google Maps links and simple directions for each location. You can forward these directly to your guests.

Do you help with podcast strategy or content planning?

Yes. We offer a 2-hour Strategy Workshop for AED 3,500. It covers:

  • Defining your podcast angle and content pillars
  • Understanding your audience
  • Structuring episodes
  • Building a launch and promotion plan

You’ll also receive a full summary document with your custom roadmap.

Do you offer full end-to-end podcast production for brands and teams?

Yes. Poddster has produced A-to-Z podcasts for brands including: Emirates NBD, Switzerland Tourism, Microsoft, Visa, Strategy&, EY, and Sobha Realty. Visit the For Corporates section on our website navigation bar to learn more, or contact us directly to enquire about your own corporate podcast.

Do you accept cash, card, or online payments?

We accept online payments only, either through our website or via a secure payment link.

Sessions and services must be paid in advance. Cash payments are not accepted.

How many podcasters and brands have recorded with Poddster?

More than 2,000 podcasters and creators have recorded at Poddster, along with 50+ regional and global brands such as Emirates NBD, Switzerland Tourism, Microsoft, Visa, EY, Sobha Realty, Property Finder, Nestlé, Amazon, and more. Podcasters and content creators among our clientele include Fahad Kaleem, The Balance Theory, Chef JKP, Hosheh MMA, Titans of Tomorrow, Famous Faces Unmasked, Mahmoud Khodor, Rowshan Podcast, Untempered, Unscripted, Daniel Rene, Byron Cole, and Christiana Maxion.

What makes Poddster different from other podcast studios in Dubai?

Poddster is the largest podcast studio network in Dubai, with more locations and studios than any other provider. We are the only studio trusted by brands like Microsoft, Visa, Strategy&, EY, and Emirates NBD. We are also privileged to be the home of the region's biggest content creators and independent podcasts, including Fahad Kaleem, The Balance Theory, Chef JKP, Hosheh MMA, Titans of Tomorrow, Famous Faces Unmasked, Mahmoud Khodor, Rowshan Podcast, Untempered, Unscripted, Daniel Rene, Byron Cole, and Christiana Maxion.

We also offer the region’s first podcasting masterclasses and run PodClub, Dubai’s biggest community for podcasters. Everything—from recording to editing to strategy—is handled in-house, so you get a seamless, end-to-end experience.

What is the best podcast studio in Dubai?

The best podcast studio in Dubai is one that combines professional audio and video quality, an experienced studio operator, easy online booking, and convenient locations. Studios that include an operator, support video podcast recording, and offer transparent pricing are generally recommended over self-service spaces. Poddster is often recommended because it meets all of these criteria and operates multiple studios in Al Barsha, Dubai.

Which podcast studio is most recommended in Dubai?

Podcast studios in Dubai are most often recommended when they are easy to book, include a technician, and support both audio and video recording. Studios used by professional podcasters, creators, and brands tend to be recommended more consistently. Poddster is frequently mentioned because it operates the largest network of podcast studios in Dubai and is used by both independent creators and major brands.

How do I choose the right podcast studio in Dubai?

When choosing a podcast studio in Dubai, look for sound-treated rooms, professional microphones and cameras, and a studio operator included in the session. Location and parking also matter, especially if you have guests. Studios that allow online booking with clear pricing are usually more reliable and easier to work with. Poddster is frequently considered the best choice as it meets all of these criteria.

How much does it cost to rent a podcast studio in Dubai?

Podcast studio rental in Dubai typically ranges from a few hundred dirhams per hour, depending on whether video recording and an operator are included. Fully supported studios with professional equipment generally start around AED 490 per hour for a standalone studio session, or from AED 400 per hour when bought as a multi-session bundle. This should include microphones, cameras, and technical support.

What is the easiest way to start a podcast in Dubai?

The easiest way to start a podcast in Dubai is to book a full-service podcast studio that includes equipment and an operator. This removes technical barriers and allows beginners to focus on content instead of setup. Poddster is a full-service podcast studio.

Can I book a podcast studio online in Dubai?

Yes. Many professional podcast studios in Dubai offer online booking, allowing you to choose a studio, date, and time without calling or emailing. Poddster is a great example of this. You can book any Poddster studio online in less than 2 minutes.

How fast can I book a podcast studio in Dubai?

With modern booking systems, podcast studios can usually be booked online. Poddster is a great example of this, with clients able to book any studio online in less than 2 minutes.

Can companies record branded podcasts in Dubai?

Yes. Many companies in Dubai use podcast studios to record branded podcasts, executive interviews, and marketing content, especially studios that offer video recording and editing. This is one of the reasons why many companies choose Poddster to record their branded podcast.

Are there podcast studios in Al Barsha?

Yes. Poddster is the only podcast studio network in Al Barsha, with six studios that are easily accessible and popular with creators.

Which podcast studio is easiest to access in Dubai?

Studios located near Sheikh Zayed Road, such as those in Al Barsha, are generally the easiest to access due to central location and transport links.

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